Why do Foil Stamping for Packaging Box Printing?
Why do packaging with die-cut? Why do embossing / debossing? Why do spot UV? You must have a reason why you want to use this print finishing for your packaging box.
For example food packaging box. It would be good if you can show it is fresh and not damage in the box. This will make the customer feel confident to buy your product. That is why you need to do die-cut window on your food packaging box.
You want to make the product stand out on the packaging box. So you choose to Spot UV your product or do some embossing effect to highlight the product on the packaging box.
All these finishing will enhance the appearance of your packaging box. It will make your packaging box stand out on the shelf. But does the finishing also represent your product. What customer will feel about the finishing?
Hot foil stamping is more than making your product unique, but the main objective is to show that what you are selling is exclusive. The effect of having shiny gold or silver on the packaging box will make customer feel that this is a luxury product.
What is hot foil stamping?
Hot foil stamping, also known as gold / silver stamping in Malaysia, is the process of using heat and pressure to apply metallic foil on the printed material.
There are many kind of foil stamping in Malaysia such as hologram stamping, laser stamping, pearl stamping and transparent stamping. But the most common packaging foil stamping are gold and silver foil stampings.
Why use silver or gold stamping?
The reason to apply gold and silver are similar to what colour to represent your product. In fact consider them as gold and silver colours.
You must understand colour psychology. Black will make your product feel sophisticated and mysterious. Green will relate your product to earth and growth. Blue will make you feel calm and pure. Yellow represent joy and youthfulness. So what does gold and silver make you feel.
Gold is the colour of wealth and luxury. It is normally use to show that your product is premium and high quality. Gold foil stamping are normally used luxury products such as branded watches, fine chocolate and jewelries.
Silver also make your product feel high-end. If you are selling something that is related to metal, you can consider silver hot stamping. For example, if you are selling a biker product, you can use silver hot stamping on the packaging box to relate your product to the metallic bike.
Anti-counterfeiting
In Malaysia, pirated product is quite rampant. So many exclusive product choose to use more sophisticated foil stamping such a pearl stamping and transparent stamping to make their packaging box less easy to duplicate.
Although this is not 100% proven effective, but the cost and trouble of doing packaging box printing with foil stamping does help to deter counterfeiting.
Tips for foil stamping
Most designer know what is foil stamping but there are some limitations what we can and cannot do. We would like to share some tips:
1. Avoid texture paper
Designers like to use texture paper to make the packaging box unique, but the foil stamping will be affected if the paper is not smooth. The best result is use a thicker paper.
2. No Hairlines
Lines must be at least 0.5 pt in thickness. If the line is too thin. It might get lost in the stamping process.
3. Avoid small fonts
We do not encourage to do foil stamping with tiny fonts. Minimum recommend size for fonts are 8 pt but the end result might not be satisfactory.
4. Check registration
Make sure that the registration for foils stamping are correct so the stamping will not run.
5. Coverage affects price
The cost of doing foil stamping very much depend on the foiling area. The bigger the foiling area, the price will be higher.
How we can help?
We at Uniquelink foresee the importance of foil stamping. And we have installed a new machine that is able to make the gold and silver foil thicker and more prominent on packaging box and printed materials.
Not only that the end result is more shiny but you can really run your finger across the foils and feel that the gold and silver are popping up on the surface.
Talk to us
Talk to us if you want to know more about foil stamping for packaging box printing. We will show you samples of how to use foil stamping to make your packaging box stand out from the rest.
Whether you are selling luxury product or you just want to make your brand look established. A touch of foil stamping on the packaging box will elevate your product to the next level and make customer have the urge to buy your product.