What is Embossing and Debossing Packaging Box Printing
Debossed and embossed
Ever wondered about the difference between embossing and debossing in packaging box printing? In printing, embossing raises your artwork from the printed material, while debossing sinks it in.
Choosing between embossing and debossing for your packaging box depends on various factors. Let’s delve into each to understand when to use them.
Embossed logo with spot UV varnish
Embossed Packaging Box Printing:
Embossing creates a raised surface on your packaging box. When paper is embossed, the raised portion stands out from the substrate material.
Embossing can sculpt your packaging box designs, adding a 3D effect. For example, embossing ‘Superman’ figurines on the packaging box surface can make the muscles pop, inviting touch. Embossed designs, like logos, attract attention on shelves.
Applying matte laminate and UV gloss varnish on embossed parts enhances visibility, making the packaging box more eye-catching.
Embossed printing is often used for luxury items like chocolates, watches, cosmetics, and special editions.
Debossed Packaging Box Printing:
Debossing creates an indented graphic on the packaging box, similar to embossing but with the graphic pressed downward.
Debossing, like embossing, can be used with foil stamping and printing to achieve multi-layered effects.
Though less popular, debossing adds a unique look to packaging boxes.
Packaging box printing combining embossing and debossing
Combining Embossing and Debossing:
You can combine both techniques to enhance the overall effect of your packaging box, adding depth and drawing attention to specific elements.
Considerations Before Printing:
Both techniques require metal plate guides and careful handling to avoid damaging the packaging box. At Uniquelink, our designers ensure correct masking for embossing and debossing to avoid errors.
Conclusion
When designing your packaging box in Malaysia, consider incorporating embossing or debossing. These enhancements differentiate your product on shelves, making it visually appealing and inviting to touch. Embossing and debossing transform packaging boxes into tactile experiences, capturing consumer interest and boosting sales.
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