Understand Marketing in Packaging Box Design and Printing
If you want to open a restaurant. You must first understand about marketing. What food are you selling? Who are your target audiences? Where is the location?
The first thing that you need to do is to find a location for your restaurant. Does the place have sufficient parking? Is it near housing area? Do you have a school or college around that area? All these will play a significant role for your restaurant business.
The same goes for product packaging design. You must understand marketing before you sell your product. What are you selling? Who are your target audiences? What is your closest competitors doing? How to influence the customers to select and buy your product? If you understand marketing. It will help your business.
Understand Marketing
You must first understand what you are selling. Find a Unique Selling Point (USP) for your product so you can used the USP to make your product stand out.
What is the USP? For example Apple iphone, they used a billboard advertisement to advertise how good is the camera. Image taken with iphone can be used for a huge billboard. iphone just focus on this advertising strategy and slowly it is embedded in the mind of the consumers.
Many smart phone brands such as OPPO, Huawei and Xiaomi are also using this marketing strategy to sell their brands but they overlook that consumers will always associate good images with iphone.
Neil Armstrong was the first person to step on the moon. But do you remember the second person to put his foot on the moon. It was Buzz Aldrin. But because he is the second person to step on the moon, no one actually remember him.
If you search internet for best golfer. The first image to appear is Tigerwood. But in reality Phil Mickelson is equally good and popular. He has won many tournaments but generally people only associate golf with Tigerwood.
No one remember the second. Find a USP for your product. Be single minded and be the first to use this marketing strategy and consumers will always remember the USP of your product.
Strategy for Packaging Box Design
iphone was a very simple design. Unlike handphone, there was no keypad on the phone, only a touch screen with apps icons. You simply need to press the apps to search the net or make a call.
Due to the simplicity of the iphone, They used rigid box to make a very simple packaging to compliment the iphone design. All white with just an Apple logo. The minimal and simple packaging box design not only look exclusive but compliment the iphone design inside.
The iphone rigid box packaging was so famous the it has inspired many companies to start using rigid box packaging for their product.
Nowadays, many products come with rigid box packagings and the consumers actually feel confident with what they are buying.
How to do design a beautiful packaging box?
People always ask me how to design a beautiful packaging box? In my opinion, most packaging ideas are influence and inspired by existing design. Original design are just hard to come by.
You can search internet and look for packaging box design samples and show them to the packaging box designer. This will help the packaging box designer have a better idea what you want.
Having say that, packaging box designers should not duplicate the design, Instead they should make improvement to the design and make it better.
Most important is to get the objective right. A beautiful packaging box design that can attract the customers and make them have the urge to buy your product.
Packaging Box Printing
Always ask the printer to do mock up samples with actual paper materials and print finishing so you can have a better idea how the printed packaging box will look.
Try not to cut corners and use less materials or print finishing because a simple gold or silver hot stamping can sometimes make the packaging very unique.
Remember that packaging box design and printing are equally important to sell your product. Any deficiency in the packaging box printing such as easily damage packaging, dirty marks will make your packaging box look very bad.
Ready to change
Many years ago, Nokia was the top selling handphone in the world. They monopolized the market in Malaysia and were untouchable. When smartphone came out. In just a few years they were obsolete.
Kodak and Fujifilm were the two famous photography film last time. When digital camera came out, the market evolved and no one want to use film anymore and they just disappear from the market.
New ideas will emerged and if you don’t change, you will be replaced. Always keep in touch with the latest in Packaging box design and printing. Make sure that your packaging is up to date.
Conclusion
Doing business is like playing chess. You must know how to defends, and when to attack. We must have the right strategy in order to out play our opponents.
Make the right move, choose the right packaging box design and printing, your business will grow and the war will be half won.