Why Choose Simple Packaging Box Design?
In Malaysia many feel that by putting in a lot of colours and graphics will make their packaging box stand out in retail marketing. But too much design will also make your packaging box look clutter. It will not look unique, instead it will blend in with the rest of the packaging boxes on the shelf.
The shelf is already packed with colourful design packaging boxes. In order to make your packaging look different, you should consider a simple packaging box design.
Why keep it simple?
Customers are bored with colourful packaging boxes with too much colours and graphics. They will be confused when searching for what they need. In fact they will be more please to see something simpler on the shelf which they can spend less time reading and choosing.
You will be surprised that by just keeping your packaging box simple, It will be more eye-catching on the busy shelf and customer will notice your packaging first and pick it up and go.
In Malaysia, both husband and wife are usually working. They prefer to spend less time on groceries shopping and some time simple packaging box design will make their life easier.
What are you selling?
The first thing customer should notice on a packaging box is the selling point of the product. Too much design, graphic and colour will overshadowed the main selling information.
You can highlight your selling point more easier with a simple packaging box design. This will help the customer identified what they need. Customers will be happy with the buying experience and will remember your packaging.
You don’t want the customer to buy your product because the packaging is beautiful. Customers should buy your product because of benefits so they will come back for more.
Why use simple colors?
Every colour have a different meaning. Red symbolized strength and passion, yellow is joy and youthfulness, blue is calm and purity, Green is earth and health, black in luxury and quality.
Having too many colours in a packaging box can make your product look confusing. What is the colour trying to tell your customer. Is it a pure or youthful product, or a luxury or an environment friendly product?
A good example is chocolate packaging box. We normally use black to represent that it is a luxury fine chocolate. Using too many colour, customers will feel that inside the packaging is sweets or candies which can be misleading.
You should pick a color that relates to the product so that the customers can be attracted directly. Solid colour will help the customers remember and recall your brand easily.
What millennial love?
Internet have make our life more convenient. Whatever we need we just need to search the net.
In the website, fonts used are simple, graphic are minimal and colour are not excessive. The reason to do so is to make the web page easy to read, communications are clear, so customers can easily find what they want and make enquiries.
Customers are influenced by straight forward and minimalist web design. They will feel more convenient, easy to find the product if the packaging box is simple like internet. With simple packaging box, customer will also feel that they are associate with product that is trendy.
Why cost efficient?
Simple packaging box can also be cost efficient. Four colour printing will cost you more for printing. But if you use less colour for simple packaging box, printing will be cheaper.
If you change to simple packaging box, you can also reduced the materials used for printing. Not to mention that less materials will minimize your storage space hence will help in cost saving.
Why is it environmentally friendly?
Saving the cost used for printing, you can consider investing in more environmental friend material like FSG-certified paper.
This will make consumer feel that you are a responsible company that put effort in protecting the environment. Consumer who are environmental friendly will always choose your product.
Conclusion
Simple packaging box design is like window dressing. Ask any window dressing artists, they will tell you that it is more difficult to make window dressing simple yet attractive. Featured more things in window dressing is easier because you have more thing s to balance the design.
The same goes for photography. Commercial photographer will tell you that to make a simple product packaging box stand out in photography is more difficult than a composition of several packaging boxes.
Simple packaging box is more difficult to design. If customer love your simple packaging box design. It will not be a surprise that it will do wonders for your business.
One Response
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