A simple guide to packaging box printing in Malaysia
Want to know more about how packaging box printing can improve your business in Malaysia, we must first understand that packaging box is more than just a pretty box.
Attractive packaging box can influence customers, turn them into raving fans. It’s the difference between being added to the cart or being left stranded on the shelf. And believe it or not, Your product and brand will stand out in a crowded marketplace with amazing product packaging box.
Recognition of your brand based on the right packaging box will not only help drive sales but will help cement a loyal and dedicated customer base who will rely on your product over and over again.
Packaging box printing terms
Understanding a few common packaging box printing terms will make the process of designing and printing box packaging much easier.
Die cutting
Foil stamping
Emboss
Spot UV
• Spot Colours
The term ‘spot colour’ is refer to a single colour (often a Pantone) that is created from a non-standard ink (not a mix of CMYK). The colors are only applied to areas assigned for that particular color. This ensures consistency and helps keep your printing costs down.
• Die Cutting
Die cutting are used in packaging box printing to create unique, custom packaging box that are associated with a brand. Die cut shapes are created with custom made cutters (think of a steel cookie cutter) that result in finely detailed, sharp edge designs that can make your packaging box very different.
• Foil stamping
In Malaysia it is also call hot stamping. It is normally used for luxury packaging box printing. Hot stamping is a printing technique that uses hot dies to press a metallic print and foil onto the surface of a material.
• Emboss / Debossing
Embossing is when your design is raised. This can be text or an image that is pressed into paperboard from below. Debossing is the opposite of embossing. It leaves an imprint of your image in paperboard from above. Embossing requires a male and a female die while debossing only requires one die to be utilized in the process.
• Spot UV
Spot UV refers to the application of this UV Coating to a specific area (or areas) of a printed piece. It is a creative way to add depth and contrast through varying levels of sheen and texture on a product packaging box.
How color influence buying behavior
Colour is the very first thing your customers will notice. We must understand that colours can represent different product.
• Brand / logo colours
One of the most common usage is brand / logo colour. Brand / logo colors build loyalty and recognition that make your customers remember your product.
• Dark vs light colours
Dark colours make your packaging box elegance while light colors are is clean and simple. Dark colours make your brand feel established and trusted. Using light colors will give your packaging a pure, clean feeling.
• Bright vs pastel colours
Bright colors reflect a vibrant, fun feeling that is youthful and exciting. On the other hand, pastels colour represent soothing and comforting tone.
Serif font
San-serif & script fonts
How typography set the mood
Fonts on packaging box is to tell customer about your product, we should keep it simple. Using too many types of fonts can be very confusing and messy. Use two contrasting styles such as a script font with a sans-serif if you’re using more than one font.
• Sans-serif
San-serif fonts such as Helvetica, Futura and Arial are modern, clean, and sophisticated. Use san-serif fonts to make your packaging box minimal and uncluttered or when legibility is extremely important.
• Serif
If you want your packaging box to look professional and traditional, use serif fonts such as Times New Roman, Garamond and New Baskerville. They will lead consumers to see your brand as established, conservative and reliable.
• Script
If you want your packaging box to look elegance, use script fonts such as Shelley and Kuenstler. Normally we will find script fonts on luxury and high-end goods packaging box.
Packaging material affects perceived value
Premium materials will make your packaging box look exclusive. On the contrary. If we use cheap material, the consumer will lose confident in your product. Here are a few types you can consider for your product packaging box printing.
• Kraft paper
Kraft paper a naturally biodegradable product. It is the closest to raw cardboard and can give your packaging a natural finish. Kraft paper is ideal for minimalism packaging box printing.
• Matte white paper
Matte white paper is versatile and looks great in any color. Packaging box with matte white finish is less reflective and it is ideal for photography.
• Gloss white paper
If you want to make your packaging box look different from matte packaging, go for gloss white paper packaging box. Colour and images will look vivid and eye-catching and your packaging will look and feel extra special.
Illustrations and imagery
• Icons
If you want to show that your packaging box is using recycle paper. What is the better way is just show recycle icon. Icons are easily recognizable and will help the customer better understand and interpret the information on the packaging box.
• Photography
Your product is safely tucked inside the packaging box and customer will have questions how your product will looks or function. Photography on packaging box will easily answer questions your customers may have regarding color, size, or function.
• Illustrations
A packaging box with illustration will be easily recognized by consumer and will associate the illustration to the brand. Customer will remember the illustration and alway notice your packaging box first.
Final Thoughts
These are just a few ideas you can test to create amazing product packaging box printing in Malaysia. Don’t forget to check our blog to find more useful advice and inspiration.
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