Make Your Packaging Box Stand Out in Malaysia
Retail is one of the most competitive business in Malaysia. When you visit a supermarket, there are so many colourful packaging boxes on the shelves. You need to understand how to make your packaging box different so customers will notice your brand.
In this post we’ve put together ways in which you too can set your packaging box apart.
1. Understand your target audiences
The first step is you must understand who is your target audiences. If you are targeting children, you cannot make your product packaging box look exclusive.
Packaging box that look exclusive are normally for luxury product and children will not be attracted by such packaging box. They will be attracted by packaging box that are colourful and fun.
Make sure your packaging box is targeting the right audiences. Don’t be influence by design trend and try to make your packaging box too creative. The packaging design is not about winning awards. Helping client to win businesses should be our first priority.
2. Research your competitors
Last time when we received a brief for packaging design, we need to visit supermarket and retail shops to find out what the competitors are doing. It was very taxing if the product is niche and difficult to find.
Nowadays with the convenience of google search, we can easily tapped into google and checked what local competitors as well as international companies are doing.
Understanding what your competitors are doing is very important. Why are they doing so well? Why customer like their packaging? These will help you to develope a better packaging box.
3. Sent the right message to customers
One of the worst thing is customers will mistook your packaging is selling another product. For example, mosquito bite and skin care cream which both come in a tube.
If your packaging does not show what the product does clearly. Customer would have bought the skin care cream and think that it is for mosquito bites.
Make sure your packaging sent the right massage to customers. Angry customers will always remember your brand, but for the wrong reason.
4. Choose the right colors
You must also understand what you are selling and choose the right colour. Blue will make customers feel cold and clean. Red represent fire and hot. Green is earth and health. Yellow is fun and excitement.
If you design a chocolate packaging box using pink colour. Pink is associate with something sweet and customers will feel that your chocolate will give them diabetic.
Why use red and yellow for instant curry noodle packaging? Because you want customer to feel that the curry noodle is hot, spicy and fun to eat.
Colour can represent what you are selling. If you used the wrong colour, customers will feel hesitant to buy your brand.
5. Use high quality printing materials
Low quality materials will make your packaging box look cheap and customers will feel that the product inside is low quality. So make sure that you use high quality materials for your packaging box.
Make sure your packaging box is not easily damaged. Do water-based lamination to protect your packaging box from fingerprints and dirty marks. These will give a good impression to the customers that your product is worth buying.
6. Choose the right packaging box size
Make sure that the product fit nicely into the packaging box and there are no shaking sound when they take down your packaging box to have a closer look.
The main objective of the packaging box is to protect the product inside. If the product is very loose in the packaging box, customer will feel that the product might be broken.
Create die-cut holder so your product will fit sturdily in the packaging box. Make sure that your customers feel confident with what they are buying.
7. Make it unique
In order to make your packaging box stand out in a sea of packagings, sometimes we need to take risk by making your packaging box look different from the rest.
Here are some suggestions:
- Used illustrations if your competitors are using images
- Used gradient colours (light to darker shade) If they are using solid colours
- Used black with reverse colour fonts. Black is trendy and can make your packaging stand out
- Keep your design simple if the rest are very complicating
- Used Pantone colours such as metallic, neon to make your packaging colour distinctive.
There are many possibilities you can make your packaging different on the shelf. But whatever you do, make sure it is relevant to your product so customers will not be confused.
8. Don’t be boring. Make changes.
After some time your packaging box might start to look out of date and you should consider making improvements to your packaging box design.
When you change your packaging box design, you should consider making improvements to your product.
Highlight ‘improved formula’ or ‘better ingredients” on your packaging box so customers will feel that they are buying something better.
9. Go green
20 years ago average temperature in Malaysia was 31ºc. Today the temperature is 35ºc. Global warming is here to stay and many Malaysian realised that if nothing is done, our next generations will suffer.
Malaysian appreciate company that cares about the environment and many will choose to buy product with packaging box that are earth friendly.
We would suggest that you used FSC printing for your packaging box so you can show the FSC logo on the packaging box. Customers will know that your company put in effort to protect the environment.
Final thoughts
Many felt that in order to make their packaging box stand out on the shelf, you only need to have an eye-catching design.
At the same time, you must also understand marketing. Who is your target audience? How to influence customers to choose your product?
Give us a call, talk to our creative and marketing team. We can make your product packaging box distinctive and hence improved your sale in the future.