Choose the Right Packaging Box for e-Commerce Business
Malaysian like to complain, from politics, city traffic, Internet speed up to whatever they buy? Virtually everything they will put their thoughts in the net. Especially in social media such as Facebook and Tik Tok.
Due to Covid-19, our country was locked down (CMCO). Many customers have moved to e-commerce to do shopping. Statistic indicated that e-commerce have grown 25% in the country and this trend will continue to grow.
If you are doing e-commerce, you must know that Internet will help your business but at tha same time, can be very damaging to your brand. If the customers are not satisfy, they will make bad comments about you product.
Packaging is important and below are some tips how to choose the right packaging box for your e-commerce business.
Protect your product
When the product you order arrived, it like opening present. It makes the customer feel good. But if they received a damaged packaging box, not to mention if the product inside is broken. It will be a very bad experience for the customer.
Make sure that you use the right material and size so that your product fit sturdily and is well protected in the packaging box. Anticipate the transportation can damaged your packaging box. Do wear and tear test to ensure the product will arrive in one pieces.
The first impression customers get is very important. It will determine whether there will be repeat order or your product will be shared on the net for the wrong reason.
One box to fit all
Some companies used one packaging box for all their products in e-commerce. This is very dangerous as your product can be damaged easily by doing so.
Using too much bubbles and cushion, especially if your product is small is a bad idea. If a customer received a packaging box with many empty space, he will feel that your company is not professional and will consider whether to purchase from you again.
It is more appropriate that every product should have a packaging box. Try not to safe money for packaging box printing because in the long run, can be very damaging to your business.
Complicating packaging
If you are doing e-commerce, you should consider using less material for your packaging box. Keep your packaging simple without excessive materials. It will only make your packaging heavier and that will incurred extra cost for delivery.
Unlike retail businesses, customers will see the packaging box first, in the net you can show the product. The most important objective for packaging box is to protect the product inside so it is not damage when customer receive the product.
Difficult to open
Human being does not like problems, ideally they want life to be simple. Anything that is complicating and make them feel very frustrating is a bad idea.
When customers received a difficult to open packaging box during CMCO, they have nothing to do, they will post the opening experience on social media so everyone can have a good laugh and this will be a nightmare for your brand.
Keep your packaging box simple, and easy to open can turn happy customers into repeat ones. Check out Amazon’s “Frustration-Free Packaging Guidelines” to find out how to keep your customers satisfied.
Used automation
After you have received orders, you will want to sent out the products quickly in order to show that your company is efficient. But due to lack of ready stocks, over night you might need to stick labels and do packing.
Manually putting labels on products is very time consuming. You might have to get more workers but during CMCO in Malaysia, to get workers at the very last minute is virtually impossible.
You should consider an entry level automation to do the labels sticking. It will improved your company operation by saving you time and man power cost.
Maximise the branding
Some little touches will help customers recall your brands such as ribbons to tie up few packaging boxes. Making your packing tidy with ribbons will impress the customers especially if the label come with your brand logo.
Print your brand logo on the ribbons. Put in a Thank You note with branding, Give thoughts to all these details and customers will recall and remember your brand.
Return friendly packaging box
If you make promises that unsatisfied customer can return the product, You must make sure that customer can return your product in the original packaging box.
Avoid the mistakes of packaging box can be easily damaged and not return friendly. Make your customers experience seamless and you will see them coming back for more.
Final Thoughts
Choose the right packaging box for your e-commerce business. Make your customers feel good when they received your product so there will be positive review about your company in social media.
These will help your e-commerce business grow in a cost-effective, customer-friendly, and sustainable way.