How to Choose the Right Packaging Box Printing Company?
Every one wants a packaging partner that they can rely on for their packaging box printing. Good printing will not only protect your product but also influence the customer to buy you product.
Choosing a right packaging box printing company is very important. It can either help your business growth or can damage your brand. The following are some considerations when selecting a packaging company:
How is their website?
Some website are very professionally done up and some just want to show what they do.
A simple way to choose a packaging box company is choose those that have a good website design. This reflect that they are serious with their work and there is a likely chance that they will take good care of your company.
If you are impress with their website. You can start to study their service, what they provide, what is their USP, their experience and printing facilities to determine whether they can help you with your business.
Whatever you do, just don’t choose a company that is printing your competitor’s packaging because you don’t want your competitor to know what you are doing.
What is their testimonials?
Some printing company put in their client’s testimonials. It would be good to read their testimonials and understand how their existing clients feel about printing quality, delivery and customer services.
There are possibilities that the testimonials might not be true, written by their own people. If name of their client is underneath the testimonial, get the contact from the printing company and give him or her a call to testify whether the testimonials were genuine.
Provided that they are willing to share the contact. Ensuring good things written about one’s company will help you in making the right decision.
How is their customer service?
You cannot tell how is their customer service by just looking at their face. But whether you can communicate with them is vital because communication is where the client service starts.
Arrange a meeting with the servicing team and see whether they are punctual? What question do they ask? How they talk are all important factor you can judge how is their customer service.
Servicing that never say no or cannot can reflect that they will try harder. This is important because in time if you have an urgent job, and your printer say cannot be done will be very disappointing.
What’s your packaging budget?
Sometimes you don want to print so much because you want to test the market or you have limited budget. Printing companies that are willing to support minimal printing is essential.
Big printing company usually can only accept order in large quantities. So a moderate size printing company might be the choice for your operation. Because they are not a big company, normally they will try harder to satisfy customer’s request.
Do you have storage space?
Storage space is always an issue with the client. They cannot order less because the price will be high. But if they order more storage will become a nightmare. Where to keep stock if you don’t have enough space.
It will be good that you can discuss with your packaging printing company and they can provide you storage space and only deliver whatever amount you require when necessary.
They also know the materials better and how to store them without damaging the goods. Usually moist and sunshine can damage paper easily.
How is your printing quality?
High printing quality is very important if you are choosing a right packaging box printer. Most printer will say they can deliver but when the packaging are printed, you discover there are problems and you don’t know what to do.
In Malaysia there are a lot of printing agents, they are also call ‘runner’. They have no factory or printing machine. They get the jobs and just pass it to the printer. Majority of them just want to get the job done, and the printing quality is just whether you are lucky or not.
The best way to determine the printing quality of printing company is to ask for actual printed packaging sample. Check the colour, printing, material and finishing is the best bet to determine their printing quality.
Do you have graphic and structural designer
Graphic design and structural engineering are both very important for packaging box printing.
The graphic designers will check the finished artwork (FA) to make sure everything is correct. They will then output the colour proof and double check everything are good to go.
Structural designer will do up the packaging mock up, do testing for sturdiness plus make sure that the packaging protect the product inside.
You will have a final look at the colour proof and mock up before proceed to printing.
We would highly recommend that you choose a packaging printing company with graphic and structural designer because they make sure there are no issues before proceed to printing.
Do you have custom packaging capabilities?
All business will change in time. You will never know whether you need custom packaging in the future. So it would be wise to choose a packaging box printing company that already have the capabilities to grow and adapt with you.
Conclusion
Choosing the right packaging box printing company will compliment you company with quality packaging printing, on time delivery, less printing mistake will result in saving you time and money.
So spend some time and do some research. You will have not regrets if you find a reliable partner that will help your business grow.