How to Choose the Right Packaging Box Printing Company?
Every business needs a reliable packaging partner for its box printing needs. High-quality printing not only protects your product but also plays a crucial role in influencing customer purchasing decisions.
Choosing the right packaging box printing company is essential—it can either support your business growth or harm your brand reputation. Here are some key factors to consider when selecting a packaging company:
How professional is their website?
Some websites are professionally designed, while others merely list services without much thought to presentation.
A well-designed website often reflects a company’s commitment to its work. If a company invests in its online presence, it is more likely to take your business seriously and provide high-quality service.
If their website impresses you, take the time to explore their services, unique selling points (USP), experience, and printing capabilities to determine whether they align with your business needs.
However, avoid choosing a company that prints for your competitors – you don’t want them to have insight into your packaging strategies.
What do their testimonials say?
Many printing companies display client testimonials. Reading them can help you understand the quality of their printing, delivery efficiency, and customer service.
However, some testimonials may not be genuine. If a testimonial includes a client’s name, request their contact details from the printing company and verify their experience directly.
A company willing to share client references is likely confident in its reputation, which can help you make an informed decision.
How is their customer service?
You can’t judge customer service just by appearances, but effective communication is a strong indicator of reliability.
Arrange a meeting with their servicing team. Are they punctual? What questions do they ask? How they communicate can give you valuable insight into their professionalism.
A company that never says “no” outright and strives to find solutions is valuable. In urgent situations, you want a printer that will go the extra mile rather than one that simply says, “It can’t be done.”
What’s your packaging budget?
Sometimes, you may not want to print large quantities – either to test the market or due to budget constraints. It’s important to find a printing company willing to support small-batch orders.
Larger printing companies often only accept bulk orders, so a mid-sized printing company might be a better fit. Since they are not too large, they are likely to put in more effort to meet customer needs.
Do you have storage / warehouse space?
Storage space can be a challenge. Ordering in small quantities can be expensive, but ordering in bulk requires space.
Discuss with your packaging printer whether they offer storage solutions. Some companies can store your packaging and deliver it as needed. They also understand how to properly store materials to prevent damage from moisture and sunlight.
How is your printing quality?
High-quality printing is essential when choosing a packaging box printer. While many printers claim to deliver superior results, the final output may tell a different story.
In Malaysia, there are numerous printing agents, often referred to as “runners.” They don’t own printing factories or equipment but instead outsource jobs. Many of them focus solely on completing the job, leaving printing quality up to chance.
The best way to assess printing quality is to request actual printed samples. Examine the colors, print clarity, materials, and finishing to determine if they meet your standards.
Do they offer graphic and structural design services?
Both graphic design and structural engineering are crucial in packaging box printing.
Graphic designers check finished artwork (FA), output color proofs, and ensure all details are correct before printing begins.
Structural designers create packaging mock-ups, test sturdiness, and verify that the packaging provides adequate protection for the product.
Choosing a packaging printing company with in-house graphic and structural designers helps ensure there are no issues before production begins.
Do they have custom packaging capabilities?
As your business grows, your packaging needs may evolve. It’s essential to partner with a company that offers custom packaging options, ensuring they can adapt to your changing requirements.
Custom packaging allows your brand to stand out, especially in competitive markets. Choosing a company with these capabilities prepares you for future growth.
Do they offer environmentally friendly packaging box printing?
With the growing emphasis on sustainability, businesses must consider the environmental impact of their packaging. The packaging industry consumes significant amounts of paper daily, leading to deforestation and excessive waste. Much of this discarded packaging ends up in landfills, contributing to environmental degradation and exacerbating global warming. If proactive steps aren’t taken, future generations will bear the consequences.
Choosing an environmentally friendly packaging box printing company is not just a responsible decision but also a strategic one. Look for companies that are certified by the Forest Stewardship Council® (FSC®). This certification ensures:
• Trees cut for packaging production are replaced through replanting programs.
• Sustainable forestry practices are followed.
• Printing processes and waste management are eco-conscious, preventing harmful materials from ending up in landfills.
By opting for FSC®-certified packaging, you contribute to global efforts to combat deforestation and promote sustainability. Additionally, consumers increasingly prefer brands that prioritize environmental responsibility. Choosing packaging with FSC® certification demonstrates your commitment to the planet and resonates with eco-conscious customers.
Conclusion
Choosing the right packaging box printing company enhances your brand with quality printing, timely delivery, and minimal errors – ultimately saving you time and money.
Take the time to research and evaluate potential partners. Finding a reliable packaging printer will be an investment that supports your business growth in the long run.