How Packaging Box Design Influence Sales in Malaysia
When you visit a restaurant and browse the menu, an unappetizing food image can immediately make you lose interest. The same principle applies to packaging box design – if the packaging doesn’t look appealing, customers may hesitate to buy the product.
On the other hand, a well-designed packaging box with special finishes like foil printing and spot UV can instill confidence in the product’s quality.
First impressions matter. Packaging design plays a crucial role in influencing consumer decisions and driving sales. Want to learn how to make your packaging stand out? Read on for valuable tips.
Make it unique on the shelf
To differentiate your packaging, first, analyze your competitors. What colors do they use? Why do customers choose their products? Are they incorporating special print finishes?
Retail shelves are crowded with colorful packaging boxes. The more distinctive and unique your packaging looks, the higher the chances of catching a customer’s eye and influencing their purchase decision.
Design a packaging box that stands out from competitors. Place it next to rival products and ensure it looks both distinctive and visually appealing to customers.
Keep it simple
Modern consumers are influenced by digital aesthetics, where clean, minimalist designs dominate. Sans-serif fonts, easy-to-read text, and a restrained color palette are now trending.
If your competitors’ packaging is cluttered and overly complex, consider embracing simplicity to make your product stand out on the shelf.
However, creating a simple yet distinctive design isn’t easy. For inspiration, look at beauty and skincare packaging – these products often feature minimal yet elegant designs that exude class and sophistication.
Choosing the Right Colors
Color plays a significant role in packaging design. When customers see a particular color, they subconsciously associate it with the product’s qualities.
For instance, if you’re selling a premium product, black is an excellent choice. Paired with foil printing, black conveys elegance and luxury, making customers feel they are purchasing a high-end item.
For food products, red and yellow are ideal. Red symbolizes fire, while yellow is associated with fun and excitement. Since food is typically cooked with fire and eating is an enjoyable experience, these colors effectively stimulate appetitem – hence why McDonald’s uses red and yellow in its branding.
Selecting the right color ensures brand recognition. In Malaysia, the popular Milo hot chocolate is instantly recognizable by its green packaging, reinforcing brand recall among consumers.
Honesty in Packaging
In Malaysia, some brands exaggerate product claims to attract customers. However, this approach can backfire – consumers dislike being misled.
Instead, identify your product’s Unique Selling Proposition (USP) and communicate it clearly. A focused, single-minded message is far more effective than making multiple claims.
Too many selling points can make a brand seem like a ‘Jack of all trades, master of none.’ By emphasizing what your product does best, you will attract loyal customers who repeatedly choose your brand.
Functionality
As my father always says, “Your customer is your king. They let you earn money, so never offend your customers if you want to be successful.”
A great packaging design should prioritize customer convenience. If a packaging box is difficult to open, requiring scissors or a cutter, customers will be frustrated.
Today, convenience is key – cars no longer require keys to start, and customers expect hassle-free experiences. Complicated packaging can deter repeat purchases.
Highlight the Product’s Origin
Malaysian consumers often perceive foreign-made products as superior in quality. They tend to trust products from the USA, Europe, Australia, or Japan more than locally made ones.
Even if your product is formulated in the USA or patented in Italy, emphasizing these details can enhance customer confidence.
Highlighting your product’s origin can significantly influence Malaysian consumers’ purchasing decisions. Even if your product is priced higher, customers may be willing to pay a premium for perceived quality.
Conclusion
They say that if a customer notices your packaging first on the shelf, half the battle is won—and they are more likely to buy your product.
However, to ensure repeat purchases, focus not just on eye-catching design but also on your product’s unique selling points, functionality, and high-quality print finishes. A well-thought-out packaging box can turn first-time buyers into loyal customers, driving long-term sales success.