How Packaging Box Design Influence Sales
When you go to a restaurant and look at the menu. If the food image presentation does not look appetizing, you will lose interest in the food.
The same goes for packaging box design. If the product packaging box doesn’t look presentable. Customer will feel hesitant to buy the product.
On the contrary if the product have a nice packaging with special finishing such as foil printing and spot UV, customer will have confident in the quality of the product.
First impression is very important. Packaging box design will influence the consumers decision and increase sales? Read below to find out more tips to influence sales.
Make it unique on the shelf
In order to make your packaging box different, you need to understand what your competitors are doing. What colour they used? Why customers choose their product? Are they using any special print finishing?
Shelves are flooded packaging boxes. The more distinctive and unique your packaging box look, the better the chance customer will notice your packaging and the select your product.
Design a packaging box that look different from your competitors, placed it next to the competitors and make sure it look distinctive and appealing to the customers.
Keep it simple
Nowadays everyone surf the Internet and are influenced by web design. Fonts are usually san serif, easy to read and colour used are also minimal. The simple and clean design is the latest trend.
If your competitors packaging box are very complicating, you can consider using simplicity to make your packaging different on the shelf.
Although it sound easy to do a simple packaging box design, but to make it distinctive on the shelf, it is not easy. Get inspiration by checking out packaging box design for beauty and skincare product, they are normally very simple and classy.
What colour to used?
Colour play a very important rules in packaging box design. When customers look at the packaging colour, they will associate the colour to the product.
For example if you are selling an exclusive brand. One of the best colour to use is black. Black with foil printing will make the packaging look elegant and customers will feel that they are buying a luxury product.
If you are selling food, you should choose colours such as red and yellow because red represent fire, and yellow is associated with fun. Food are normally cook with fire and you will enjoy the eating the food. That is why McDonald logo is in Red and yellow.
Selecting the right colour for your brand and customer will always remember the colour used for your packaging. In Malaysia, Milo hot chocolate is a very popular brand. Customers always recall the brand when they see the green packaging colour.
Honesty in Packaging
In Malaysia, some client want to show that their product can do more and make extra claims about what their product can do. But this is actually very bad because customers detest to be cheated.
In fact, find your product unique selling point (USP), be focus and single minded about your product. Highlight your USP on the packaging box so customer will know clearly what your product does best.
Too many selling points will make us feel it is ‘Jack of all trades, master of none’. Focus on what your product do best and you will find your follower who will always come back and look for your brand.
Functionality
My father always say “Your customer is your king, they let you earn money, never offend you customer. Then you will be a successful business man.
Always make your customer happy. If your packaging box is difficult to open, the customer need to find scissors or cutter to open the packaging. They will not be a happy customer.
Especially nowadays everything is about convenience. You don’t even need a car key to unlock car or start the engine. Any complication in your packaging will likely make the customers never buy your product again.
Show where your product is from
Malaysian always feel that product made from overseas are better in terms of quality. They feel more confidence to buy the product from USA, Europe, Australia or Japan.
Even if your product is formula from USA, patent from Italy, they will feel that the product is better compare to made in Malaysia products.
Highlight where your product is from and that will influence the customers in Malaysia to choose you product. Although more expensive, customers are willing to fork out more to buy your product.
Conclusion
They say that if customer notice your packaging box first on the shelf, the war is half won. Likely customer will buy your product.
But most important is you want customer to buy and continue to use your product. Don’t overlooked the importance of unique selling point of your product. As well as the functionality and print finishing of your packaging box .