Anti-Counterfeiting for Packaging Box Printing
One of the most popular tourist destinations in Kuala Lumpur is Petaling Street. Tourists flock there for its vibrant food scene and bustling night market, where a wide variety of counterfeit products are sold.
From fake watches and designer bags to branded clothing, counterfeit goods are readily available. If you know how to bargain, you can get what appear to be high-end brands at astonishingly low prices.
During the CMCO in Malaysia, many vendors turned to social media platforms like Facebook to sell their products. Some claimed to offer genuine items with a money-back guarantee. However, the prices were suspiciously low, often signaling that the products were counterfeit.
Counterfeit goods are quite common in Malaysia, and it’s important to know how to protect your brand against counterfeiting. Here are some effective anti-counterfeiting techniques:
Micro-Text Printing
One of the most widely used anti-counterfeiting techniques is micro-text printing. Micro-text consists of tiny text, usually smaller than 0.5 pt, that is embedded within the design.
This text is invisible to the naked eye and requires a special magnifying glass to be read. It is discreetly placed within the packaging design, making it difficult to replicate.
At Uniquelink, we have been specializing in micro-text printing for many years. If you’d like to learn more, give us a call, and we’ll be happy to show you some samples.
Hidden images
Another effective anti-counterfeiting technique is hidden images. Like micro-text, hidden images are incorporated into the design and can only be viewed using a magnifying glass.
These images are typically embedded within patterns or illustrations on the packaging box, making them an excellent security feature.
Since micro-text has become more common, we offer clients an alternative anti-counterfeiting solution by integrating hidden images into their packaging designs.
Holograms
Holograms are three-dimensional security features created using special films and laminates. They are visually striking and widely used by reputable brands to prevent counterfeiting.
Holograms are nearly impossible to duplicate, making them highly effective. However, they are more costly compared to micro-text and hidden images.
Digital 3D foil stamping and UV lamination
In Malaysia, packaging printers use finishing techniques such as foil stamping, spot UV lamination, embossing, and debossing to make counterfeiting more difficult.
However, technological advancements have made it easier for counterfeiters to replicate traditional print finishing techniques. To stay ahead, Uniquelink has invested in a specialized machine for print finishing.
Our digital 3D foil stamping and UV lamination are thicker than standard finishes, giving an embossed texture when touched. These techniques are not easily replicated by conventional print finishing machines, making them an excellent anti-counterfeiting solution while also enhancing the exclusivity of your packaging.
We can help...
As designers, we dedicate countless hours to creating unique and original designs. If someone were to copy our work and claim it as their own, we would be frustrated and angry.
Similarly, you have spent years developing your brand, only for counterfeiters to duplicate and sell your products. We truly understand your frustration.
Get in touch with us to learn more about anti-counterfeiting solutions for packaging box printing. With our expertise and specialized products, we can help you combat counterfeiters effectively.