How to Use The Right Paper for Your Printing?
What paper you use for printing will represent what kind of business you are in? If you are selling a luxury apartment, you will not use matte art paper to print your brochures. When your customer picked up your brochure that look like a newsletter, they probably have no confident with what you are selling.
On the contrary if you use premium paper such as silk paper to print leaflet for a trade show. You are wasting money because customers will be bombarded with flyers, leaflets and brochures. There is a likely chance that your leaflet will end up in the dustbin before the trade show is over.
Different paper serve a different purpose, you must first understand what your printing is for before selecting the right paper to use.
Matte art paper
Matte art paper is one of the most popular paper used for printing in Malaysia. It is easy to use and not expensive. The paper is finished with fine white coating which make the printed images sharper. Ink dry faster after printing.
The only drawback about this paper is almost everyone is using this paper and it is consider very common. You can use this paper for any task, from leaflets, brochures to catalogue. Text printed with this paper are easy to read because it eliminates glare.
Gloss art paper
This paper is a bit shiny and is ideal for brochures and leaflet to sell stainless steel products such as cooking pots, motorbike and Selangor Pewters.
Children like glossy paper and they can easily influenced their parent to buy what they want. If your target audiences are children, you can consider using this paper.
Printed colours are vibrant and rich, it is also suitable for photography books such as coffee table book.
Coffee table book
Silk paper
Silk paper are more exclusive. It is made by binding silk fibers together with cotton and other paper making materials. This process results in a luxurious paper that is soft to the touch and shiny (but not as shiny as glossy paper).
If you are selling a high end luxury apartment or car, you can considered using this type of paper. It make the customer feel good by just touching the paper. It represent what you are selling is exclusive and elegant.
This type of paper is luxurious but the price will be higher compare to matte and gloss art paper. In order to show what you are selling is luxurious, your should consider using silk paper for your printing.
Card stock
This kind of paper is thicker and more durable. If your document is going to be passed around, you can consider this paper. You can used this paper for catalogue cover in order to protect the thinner papers inside.
Like your printed business card that you slot into your wallet. The thicker and durable card stock will help to make your business card last longer.
Watermarked paper
Watermarked paper contains an image or pattern which can be seen when viewed with lights on the back.
This paper make you look sophisticated and professional. It is a great way of representing your company. That is why many companies like to print their letterhead with watermarked paper.
Carbon-balanced paper
Carbon-balanced paper is unique. The paper has been evaluated for how much CO2 has been emitted during its production and transportation.
If your company is concerned about the environment, you can use carbon-balance paper because it is recyclable and very earth friendly.
Recycled paper
Make from 60% to 100% recycled paper pulp. It is basically old paper mixed with water, blended and bonded together again paper. If you want to show that your company is really concern about the environment, you can consider recycled paper.
Recycled paper have been around for quite sometime, many companies in Malaysia are not willing to use recycled paper for their brochures and leaflets but because it is very costly.
Paperboard
Paperboard is a thick paper-based material. It is generally thicker than paper and has certain superior attributes such as foldability and rigidity. They are use for packaging box printing.
Packaging box printed with paperboard is light weight. You can used this material for packaging box printing because it is strong and will protect the product inside.
Conclusion
There are many types of paper out there, you can also do special finishing to enhance the feel of your paper so that customers will keep you catalogue and packaging box.
Talk to us! Let us show you how to use the right paper to improve your business.