Choose the Right Font for Packaging Box
You need to select the right font for your packaging box because every font will give a different impression to the customers. The right font will influenced customers to feel associate with your brand.
If you use thin font to represent ‘HULK’, People will feel that he is skinny and weak. You should choose a super extra bold font to show hulk is huge, strong and laud.
The same goes for packaging box. If you use sans-serif font for luxury products, customers will feel that it is not a high-quality product and feel hesitate to pay a premium price for the goods.
Take a closer look at what fonts says about your product and how to choose the right one for your packaging box.
Sans-Serif fonts
Pay a visit to the supermarket and look at the shelf, majority packagings choose to use sans-serif fonts. This is due to the reason that the Internet often used these kind of fonts. Designers and customers are influenced by this trend.
Sans-serif fonts such as Helvetica, Futura and Arial are simple and easy to read. It will make your packaging box feel very clean and modern. These are the main reason why they are so popular and many select them for packaging box design.
Bold sans-serif will make your product feel solid. Lighter sans-serif can make your product look elegant. If you want to show your product is advance, you can pick an italic sans-serif font.
Serif fonts
Old documents, books and newspaper are all in serif fonts. It cannot be help that serif fonts with decorative lines are consider a very traditional fonts.
Serif fonts such as Times New Roman, Garamond and New Baskervilie will make the product look classic. The target consumers are more mature.
If you want to show that your product is established and have been around for some times. Packaging box with serif fonts can instil the confident in customers to continue to buy you product.
Script fonts
Script fonts such as Shelley, Kuenstler Script are often used in Anniversary, Birthday and Wedding cards. In seems that these fonts are cater for these designs.
With script fonts, the customers will feel that the product inside is high quality and they are buying an exclusive product. Usually script fonts are used for luxury brands such as jewelleries or fine chocolates.
No fonts does the job better than script in making your packaging box look exclusive and elegant. It has been the standard practice for many years, and we think that this will continue.
Decorative Fonts
Decorative fonts such as Comic Sans, Brush Script make your product fun and normally implies that it is a joy to used. They can be used for children product such as toys and babies accessories.
Because these fonts are not hard, they can be used for food packaging box such as ice-cream, snacks and biscuit which the customer can feel that the food inside is creamy and tasty.
Soft drinks, juice also used this fonts. Customer will feel that the font is curvy and associate with liquid drink that they can enjoy.
These fonts will convey a different message about your product. They are best handled by a professional designer and should always be used in moderation.
Slabs Fonts
Slabs fonts such as Courier, Rockwell it is like old typewriter font, It is considered an old school fonts.
Due to reason that Slab Fonts is with blocky serif, they look steady and is suitable for product that want customer to feel they are tough and adventurous.
One of the best example is Timberland. Customers want to be associate with the product, the shoes and clothings will make them feel rugged and look very tough.
Final thoughts
Understanding what the fonts will make your customers feel is very important. If you use the wrong fonts and your customers will not be inspired by your brand. This will be very damaging for your sale in the future.
With the right font, brand identity. It will reinforce your marketing, and will make customers not only convert to your product but stick with the same brand for life.