When you go to a restaurant and look at the menu. If the food image presentation does not look appetizing, you will lose interest in the food. The same goes for packaging box design. If the product packaging box doesn’t look presentable. Customer will feel hesitant to buy the product. On the contrary if the…
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In Malaysia, when a designer get a packaging box design job from client, some will just start doing the design without asking any question. Without knowing more about the product and you just do a packaging box design, the outcome might not be appropriate and you would have wasted the client and your own precious…
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Retail is one of the most competitive business in Malaysia. When you visit a supermarket, there are so many colourful packaging boxes on the shelves. You need to understand how to make your packaging box different so customers will notice your brand. In this post we’ve put together ways in which you too can set…
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What paper you use for printing will represent what kind of business you are in? If you are selling a luxury apartment, you will not use matte art paper to print your brochures. When your customer picked up your brochure that look like a newsletter, they probably have no confident with what you are selling. …
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I remember having a meeting with an International company. The client took out his name card and brochure and asked me why the logo colour are different. I told the client that they are printed by two different printing companies. That is why the colour is different. In Malaysia, logo colour not consistent is quite…
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Many ask me what is the difference between digital printing and offset printing. I will answer in a very simple way. One is instant noodle, the other one is a well cooked meal. Why do I say that? If you have to print 50 pieces of A4 size leaflets, you can go to any printing…
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Remember many years ago, one night we were rushing a packaging box printing for our client. We invited the designer to drop by our factory and have a look at the printed colours. The designer took out his powerbook, compare the printed colour with the colour on the screen and question why the colour were…
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‘Gable’ is not a common word used In Malaysia. If you say gable box packaging, probably no one will known what it is. But if you say food packaging with handle they will know what packaging you are talking about. The gable box packaging is made of cardboard and has a square bottom with a…
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What is vanishing? How to do spot varnish? Why do spot UV? These are some of the questions we usually get for packaging box printing. Most will say that you need to use print coating to protect your packaging box from smudges, scratches and finger prints. But by using print coatings you can also make…
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Advertising is a very expensive exercise. To do billboard, magazine advertisements, up to using social media such as Facebook, Goggle ads are all very costly. Imagine when a customer leave with your paper bag, they will take your bag to do other shopping and many will notice your brand on the paper bag. These will…
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