I still remember my time working in an advertising agency many years ago as an Art Director. When the packaging artwork was completed, it would first be passed to the Art Director for checking and to the copywriter for spelling and wording checks. After that, the artwork would go to the Creative Director for approval.…
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Experience Matters: A Story from the Sea A cruise ship once broke down in the middle of the sea. Several young mechanics were called to fix the engine. They checked many parts, discussed among themselves, and tried different methods. After many hours, the engine still could not start. Finally, the captain asked an old and…
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When we want to sell a product, the first thing we must show is its benefit. Customers want to know why your product is different — its Unique Selling Point (USP). For example, Mercedes-Benz is all about comfort. Volvo is about safety. BMW is fun to drive. Toyota is reliable. Every brand has its own…
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Ask any Malaysian today what they think is the most pressing environmental issue facing the country, and you’ll likely hear the same answer: the weather is getting hotter. For those who have lived in Malaysia for the past 40 years or more, the changes in our climate are undeniable. In the 1970s, the average temperature…
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Malaysia is a unique multi-racial society Malaysia is a unique country made up of three major ethnic groups: Malay, Chinese, and Indian. The Malays, known as Bumiputera, meaning “sons of the soil”, are the indigenous people of Malaysia. During the British colonial period, many Chinese migrated to Nanyang, which included Malaysia and Singapore, to work…
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Custom Packaging In today’s competitive market, custom-made packaging has become essential for brands that want to stand out. This trend grew rapidly after Apple introduced the iPhone in its now-iconic, perfectly crafted box. Customers were not only impressed by the device, but also by the packaging, which made the whole experience feel premium from the…
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Dare to Stand Out with Packaging Printing in Malaysia In today’s crowded market, standing out on the shelf is no longer just a goal — it’s a necessity. Every brand owner wants packaging that catches attention, tells a story, and instantly signals quality. But with competition rising in almost every industry, achieving a unique product…
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They say not to judge a book by its cover — but let’s be honest: we all do. Packaging is the first handshake between your product and your customer. No matter how brilliant or groundbreaking your product may be, if it’s wrapped in a dull, uninspiring box, it may never get the attention it deserves.…
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Walk into any Malaysian supermarket, and you will see aisles packed with products—from snacks, cereals, and canned food to dairy, coffee, frozen foods, fruits, and vegetables. Almost every product comes in packaging boxes, bottles, or cans, each designed to attract the consumer’s attention. Packaging is no longer just a container; it has become a silent…
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After more than 80% of adults in Malaysia were vaccinated and restrictions eased, tourist spots like waterfalls, beaches, and parks became crowded again. Unfortunately, many areas were left littered with plastic bags, packaging boxes, and empty bottles. The problem is human convenience. When trash bins are not nearby, people often dispose of waste improperly. In…
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