When we sell a product, the first thing we must highlight is its benefits — what makes it different from others. This is the product’s Unique Selling Point (USP). For example, Mercedes-Benz is known for driving comfort. Volvo stands for safety. BMW is about the joy of driving. Toyota is famous for reliability. Every vehicle…
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Ask any Malaysian today what they think is the most pressing environmental issue. Most will give the same answer — the weather is getting hotter. For those who have lived in Malaysia for the past 40 years, the changes are obvious. In the 1970s, the average temperature was around 27°C. Today, it’s closer to 32°C.…
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Malaysia is home to three major ethnic groups: Malay, Chinese, and Indian. The Malays, known as Bumiputera (meaning “sons of the soil”), are the indigenous people of Malaysia. During the British colonial era, many Chinese migrated to Nanyang (Malaysia and Singapore) to work in tin mining and other industries. Similarly, Indians came to Malaysia to…
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Custom Mooncake Packaging These days, many businesses choose to use custom packaging to make their products stand out. This trend became even more popular after Apple introduced the iPhone with its sleek, custom-designed box. People were impressed not just by the phone, but also by how it was packaged. It gave the product a premium…
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Dare to Stand Out with Packaging Printing in Malaysia In today’s crowded market, standing out on the shelf is no longer just a goal — it’s a necessity. Every brand owner wants packaging that catches attention, tells a story, and instantly signals quality. But with competition rising in almost every industry, achieving a unique product…
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They say not to judge a book by its cover — but let’s be honest: we all do. Packaging is the first handshake between your product and your customer. No matter how brilliant or groundbreaking your product may be, if it’s wrapped in a dull, uninspiring box, it may never get the attention it deserves.…
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In Malaysia, when you visit a supermarket, you’ll find a wide variety of products, from canned food, snacks, and cereals to dairy products, coffee, frozen foods, fruits, and fresh vegetables. Almost every product comes in cans, bottles, or packaging and is displayed on rows of shelves. Each item has its own label and packaging box…
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During the height of the Covid-19 pandemic, when lives were being lost and the virus was spreading rapidly across Malaysia, people were asking an important question: What is the safest material to use during this crisis? Could packaging boxes carry the virus? Could touching a metal door handle infect you? Is a plastic bag safer…
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When the iPhone was launched, it was the first smartphone with a touchscreen. Its design was simple, and the iPhone was highly user-friendly. It became an instant hit, with everyone wanting to own one. The iPhone came in a custom-designed rigid box that was easy to open. The device fit securely inside, allowing for effortless…
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Walk into any premium supermarket in Malaysia — such as Village Grocer, Jaya Grocer, or Ben’s Independent Grocer — and you’ll notice a trend. Many imported products from Australia, Korea, and Japan feature the FSC® Certified Printer logo on their packaging boxes. In contrast, most local products do not. Why the difference? The answer lies…
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