When we want to sell a product, the first thing we must highlight is its benefits. Consumers want to know what makes a product different from others — its Unique Selling Point (USP). For example, Mercedes-Benz is known for driving comfort. Volvo is all about safety. BMW gives the joy of driving. Toyota is famous…
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Ask any Malaysian today what they think is the most pressing environmental issue facing the country, and you’ll likely hear the same answer: the weather is getting hotter. For those who have lived in Malaysia for the past 40 years or more, the changes in our climate are undeniable. In the 1970s, the average temperature…
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Malaysia is home to three major ethnic groups: Malay, Chinese, and Indian. The Malays, known as Bumiputera (meaning “sons of the soil”), are the indigenous people of Malaysia. During the British colonial era, many Chinese migrated to Nanyang (Malaysia and Singapore) to work in tin mining and other industries. Similarly, Indians came to Malaysia to…
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Custom Mooncake Packaging These days, many businesses choose to use custom packaging to make their products stand out. This trend became even more popular after Apple introduced the iPhone with its sleek, custom-designed box. People were impressed not just by the phone, but also by how it was packaged. It gave the product a premium…
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Differentiation Through Packaging Printing in Malaysia – Dare to Stand Out In today’s saturated markets, standing out on the shelf is no longer just a goal — it’s a necessity. Every brand owner dreams of having packaging that catches the eye, tells a story, and instantly signals quality. But with competition increasing across virtually every…
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They say not to judge a book by its cover — but let’s be honest: we all do. Packaging is the first handshake between your product and your customer. No matter how brilliant or groundbreaking your product may be, if it’s wrapped in a dull, uninspiring box, it may never get the attention it deserves.…
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In Malaysia, when you visit a supermarket, you’ll find a wide variety of products, from canned food, snacks, and cereals to dairy products, coffee, frozen foods, fruits, and fresh vegetables. Almost every product comes in cans, bottles, or packaging and is displayed on rows of shelves. Each item has its own label and packaging box…
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During the height of the Covid-19 pandemic, when lives were being lost and the virus was spreading rapidly across Malaysia, people were asking an important question: What is the safest material to use during this crisis? Could packaging boxes carry the virus? Could touching a metal door handle infect you? Is a plastic bag safer…
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When the iPhone was launched, it was the first smartphone with a touchscreen. Its design was simple, and the iPhone was highly user-friendly. It became an instant hit, with everyone wanting to own one. The iPhone came in a custom-designed rigid box that was easy to open. The device fit securely inside, allowing for effortless…
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Premium supermarkets in Malaysia, such as Village Grocer, Jaya Grocery, and Ben’s Independent Grocer, offer products from Korea, Japan, and Australia. Notably, when you examine packaging boxes from Australia, there’s a high likelihood of spotting the FSC® Certified Printer logo on the back. In contrast, local products often lack this certification. Australia, as a developed…
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