Winning More Clients with Print and Online Presence
The Rise of Webpages
When webpages were first introduced, a developer came to our office and explained how they worked. It was a revolutionary concept at the time—an innovative way to attract new clients by making your business visible on the internet, allowing potential customers to find and contact you easily.
I still remember what he said: “A webpage is like hiring a salesman to promote your products and services. But instead of paying an employee a monthly salary, you only need RM3000 to set up a webpage.”
Recognizing the potential, we immediately signed up to develop our website. That was many years ago.
Can the Internet Help Your Business?
Over the years, we have realized that a webpage is particularly useful if you are selling a niche product or service. When customers search for something specific, they can easily find you online.
However, if you are selling a generic product, the internet often leads to price comparisons. This results in numerous inquiries and quotation requests but few actual sales, making the process less productive.
A webpage is an excellent tool to inform potential clients about your business, providing essential details and saving time. However, it cannot replace direct engagement or guarantee sales. Instead, it should be part of a broader strategy to grow your business.
The Lasting Importance of Print
First impressions matter. When meeting a client, professionalism is key—how you dress, how you communicate, and how you present your business all contribute to your chances of closing a deal.
Clients prefer simplicity. You can’t expect to impress them by pulling out a laptop to showcase your credentials. Instead, a well-prepared sales kit—brochures, leaflets, catalogs, and product samples—demonstrates professionalism and credibility.
Building a relationship is crucial. Clients should feel like you are their business partner, not just another vendor. Ask relevant questions, show how your company can help them grow, and present your materials effectively.
For example, if you’re launching a new health product, you can provide a doctor with brochures and clinical study papers explaining its benefits. Supporting materials like patient leaflets and product buntings displayed in the clinic further reinforce trust in your brand. A webpage cannot achieve this level of engagement—it can only provide additional information. Print materials remain essential for business growth.
Packaging: Dressing Up Your Product
Just as you wouldn’t meet a client in slippers and shorts, a product should not be presented in poor packaging. Packaging is the first thing consumers see, and it plays a critical role in shaping their perception of your product.
• Health and medical product packaging should be clean and professional.
• Skincare and beauty packaging should have a premium look to evoke a sense of exclusivity.
• IT product packaging should appear high-tech and cutting-edge.
Beyond aesthetics, packaging materials must be durable, ensuring that products remain intact and presentable when customers receive them. Lamination helps prevent fingerprints and smudges, enhancing the overall experience.
The Role of Paper Bags
Customer experience doesn’t end at the point of sale. If you own a retail business, providing a quality paper bag adds value. Customers should not have to struggle to carry their purchases.
In fact, branded paper bags serve as mobile advertisements. As customers walk around with your bag, they promote your brand effortlessly.
With Malaysia’s “No Plastic Bag” campaign requiring consumers to pay 20 cents per plastic bag, paper bags are becoming increasingly common and are an excellent opportunity for brand exposure.
Final Thoughts
The rise of online shopping, accelerated by COVID-19, has significantly impacted traditional industries. Many believe webpages will dominate the future of business.
However, while some opt for small-volume digital printing to cut costs, print materials remain relevant for business growth. A strong combination of digital presence and high-quality print materials ensures that your business stands out and continues to thrive.