What Informations Should Be Included On Your Packaging Box?
Your product packaging box can be the one chance you have to make an impression on your customers. Utilizing the right information can influence customers to place your product in their cart or leave it on the shelf.
It is crucial to include all the necessary information on your packaging box because it helps customers recognize your brand and make the decision to buy your product.
Here are some ideas on what information your packaging box should include:
Brand Name
Some product owners do not realize that the brand name is one of the most important marketing strategies for their product.
You cannot sell a premium watch if your brand name is too childish, and children will not be interested in your toy brands if the brand name is too serious.
Coming up with the right brand name for your product is not easy. You must understand what you are selling, who your target audience is, and how much you want to sell your product for.
A good example is “Red Bull.” The word “bull” represents an animal with strength and durability, suggesting that the drink can boost energy. “Red” is also associated with power. When people hear “Red Bull,” it evokes the feeling of a drink for fighters.
A bad example of a brand name is “Marigold,” a brand for milk, juice, and yogurt in Malaysia. Although it is the name of a flower, “gold” suggests something expensive, which customers may not relate to the product.
In my opinion, if your brand name is not right, it will take longer to build your product. Conversely, if you have chosen a good brand name, customers will always remember your brand.
Brand Logo
Always have a unique selling point (USP) for your brand so that customers can distinguish your brand from the rest.
If you are not sure what the USP of your product is, ask your client. The first answer the client gives is likely the highlight of the product, and you should package it as the USP.
For example, for a cleaning liquid, words like “more powerful,” “easier,” “faster,” “safer” are common USPs. Choose a selling point so that customers will pick up your packaging box and compare your product information with competitors’.
Engage a professional copywriter to write your product description. Make sure the copywriter has experience working in advertising agencies and is knowledgeable about your product. A well-written product description will win over new customers.
Product Descriptions
Always have a unique selling point (USP) for your brand so that the customers can distinguish your brand from the rest.
If you are not sure what is the USP of your product, you should ask your client. The secret is normally the first answer that the client give is likely the highlight of the product and you should find a way to package it as the USP of the product.
For example cleaning liquid, more powerful, easier, faster, safer are some very common words used for USP. Pick a selling point so that he customer will pick up your packaging box and compare your product informations with a competitors.
Engaged a professional copywriter to write your product description. Make sure that the copywriter have experience working in adversing agency and is knowledgeable about your product. You will be surprised that a well written product description will win over new customers.
Other Selling Points
Look for an FSC printer that can provide you with packaging boxes printed with FSC paper and feature the FSC logo on the packaging.
Consumers today are well aware that we have to be environmentally friendly, and the easiest way is to choose product packaging that is friendly to the earth.
If you put two product packagings side by side, consumers will likely pick the packaging that shows concern for the environment.
You can also use recycled paper for packaging box printing. However, in Malaysia, most recycled paper is imported, making it very expensive, and only some luxury brands choose to use recycled paper.
Include other certifications such as ISO, FDA approved, etc. All these will make customers feel confident about your brand.
Website & Contact
For example, we showcased a customer’s packaging design on our company website, and someone WhatsApped us asking where to buy the skincare product. So, I gave him the contact of our client, and today, the plastic surgeon is a regular customer of our client’s product. Even indirectly, the website has helped our customer’s business.
Most established companies have a website to showcase their brand. Even for us printers, if anyone makes inquiries for printing, we will check whether they have a website.
Customers can find out more information about your company and product. A website is a must-have for today’s businesses.
Include your company contact number. You never know when dealers might be interested in your product and need to contact you.
Conclusion
They say the first impression customers have about your packaging box design is very important. However, having the look doesn’t sell your product; having the right information and how you communicate with your customers will sell your product.
That’s why some established brands such as Procter & Gamble (P&G), Nescafe, are untouchable, no matter how beautiful your packaging is. It is not wise to try to compete with these big players; they will outmatch you.
Find your niche market, include the right information, and create your market segment, and you will see that your business will grow over time.
One Response
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