Make Your Packaging Box Stand Out in Malaysia
Retail is one of the most competitive industries in Malaysia. When you visit a supermarket, you’ll see countless colorful packaging boxes on the shelves. To ensure your brand gets noticed, you need to create a packaging design that stands out.
In this post, we’ve compiled key strategies to help you differentiate your packaging box.
1. Understand your Target Audiences
The first step is to clearly define your target audience. If you’re marketing to children, an exclusive, premium-looking packaging design won’t attract them.
Luxury-style packaging is typically meant for high-end products, while children are drawn to bright, playful, and fun designs.
Ensure that your packaging design aligns with your audience’s expectations. Don’t be overly influenced by design trends or focus on creating an award-winning design. The priority should always be helping clients win customers.
2. Research your Competitors
In the past, conducting competitor research meant visiting supermarkets and retail shops, which was time-consuming—especially for niche products.
Now, with the convenience of Google Search, you can quickly analyze local and international competitors.
Understanding their success is crucial. What makes their packaging effective? Why do customers prefer their products? Gaining these insights will help you create a better packaging box.
3. Sent the Right Message to Customers
One of the worst mistakes in packaging design is misleading customers about the product.
For example, imagine mosquito bite cream and skincare cream both packaged in tubes. If the packaging doesn’t clearly indicate the product’s purpose, a customer may accidentally purchase the wrong item.
Ensure that your packaging communicates the right message. Angry customers will remember your brand—but for the wrong reasons.
4. Choose the Right Colours
Colour psychology plays a crucial role in consumer perception.
Blue – Conveys a sense of cleanliness and coolness.
Red – Symbolises heat and excitement.
Green – Represents health and nature.
Yellow – Evokes fun and energy.
For example, using pink for chocolate packaging may make customers associate it with overly sweet products, deterring those who prefer a balanced taste.
Why are red and yellow used for instant curry noodles? Because they evoke a sense of heat, spice, and excitement.
Choosing the wrong colours can make customers hesitant to buy your product. Ensure that your packaging colours align with your product’s attributes.
5. Use High Quality Printing Materials
Low-quality materials can make your packaging look cheap, leading customers to assume the product inside is of inferior quality. Always use high-quality materials for your packaging box.
Additionally, ensure that your packaging is durable. Consider using water-based lamination to protect it from fingerprints and stains. A well-presented packaging box gives customers confidence in your product.
6. Choose the Right Packaging Box Size
Ensure that the product fits snugly within the packaging, preventing unnecessary movement. If customers hear a rattling sound when picking up the box, they may assume the product inside is broken or poorly secured.
A die-cut holder can help secure your product inside the packaging, ensuring customers feel confident about their purchase.
7. Make it Unique
To stand out in a crowded market, sometimes you need to take creative risks. Here are some ways to differentiate your packaging:
• Use illustrations if competitors rely on images.
• Experiment with gradient colors instead of solid tones.
• Try black packaging with reverse-color fonts—black is trendy and eye-catching.
• Opt for minimalist designs if competitors use complex layouts.
• Use special Pantone colors, such as metallic or neon, to make your packaging pop.
Whatever approach you choose, ensure that it remains relevant to your product so customers don’t get confused.
8. Don’t be Boring. Make Changes.
Over time, your packaging may start to look outdated. When updating your design, consider also improving your product.
Highlight key improvements on your packaging, such as ‘Improved Formula’ or ‘Better Ingredients,’ to reassure customers that they’re purchasing an upgraded product.
9. Go Green
Twenty years ago, Malaysia’s average temperature was 31°C. Today, it has risen to 35°C. With global warming becoming a serious concern, many Malaysians are now more environmentally conscious.
Consumers appreciate companies that prioritize sustainability. Using FSC®-certified printing materials and displaying the FSC® logo on your packaging shows customers that your brand is committed to environmental responsibility.
Final Thoughts
Many believe that making packaging stand out is solely about having an eye-catching design. However, understanding marketing principles is equally important.
Who is your target audience? How can you influence customers to choose your product over competitors?
Contact us today to speak with our creative and marketing team. We can help you create distinctive packaging that boosts your sales in the long run.