Why your Paper Bag must Look Attractive?
Advertising is a very expensive exercise. To do billboard, magazine advertisements, up to using social media such as Facebook, Goggle ads are all very costly.
Imagine when a customer leave with your paper bag, they will take your bag to do other shopping and many will notice your brand on the paper bag. These will give you free advertising for your product and brand.
In Malaysia, you have to pay for plastic bag when you go shopping. If the customers love your paper bag, they will reuse them daily when they go out. How much branding exposure and advertising you can benefit.
That is why it is very important that your paper bag must be eye catching, recognizable and unique so that it can advertise your product and brand.
What design to put in?
One of the best way to design paper bag is to use your logo colour. It will make the paper bag associate with the brand. Customer will recall the brand by just looking at the colour.
A simple design is put brand colour on the side of the paper bag and show your logo in the middle with white or pastel background. You can also used gradient colour to show constrast. These simple touches can make your paper bag classy.
Some times you have to use images, graphics patterns and colours to make your paper bag different. Especially during Festive Season, only show logo on paper bag will be very boring.
Too much design elements will take away the focus on the logo. Customer will notice the graphics and overlook the brand logo, and cannot recall what you are selling. If the background is complicating, put drop shadow or white glow to make your logo stand out.
Colour used must always be relevant to the brand. For example, use chocolate colour for chocolate brand. Use metallic if you are selling a high tech product. Use sea blue if you are doing a seaside developer paper bag. Keep it clean for medical or skin care product.
You can Google search paper bag design in the net. Choose a style which you fancy and advice the designer this is what you want. But always remember that your brand logo must stand out.
What handle to use?
There are few types of handle for paper bag. They come in a variety of colours.
Ribbon handle
Ribbon is soft, it will make your bag feel luxurious while you are carrying them. They are suitable for smaller goods, not advisable for heavy goods.
Cotton handle
Cotton have far more strength than ribbon. It is more comfortable to hold if you are carrying heavy goods.
Twisted Paper handle
These handles are more economical compare to ribbon and cotton. They do not feel so luxurious, but they are durable and recyclable.
Folded Paper handle
Constructed from a simple piece of paper and they are economical. Folded paper handles are great for small bags and they are also recyclable.
Polypropylene rope handle
Polypropylene rope is a popular choice to make your bag look luxurious. Simple, softer than twisted paper handles. Finished with a T-lace or knot.
Die cut handle
Die-cut handles are made by cutting shapes from the bag. It make the bag simple and easier to store.
The selection of handles depend on how much weight you want your bag to carry. It also depend on what kind of product you are selling. Choose Polypropylene rope if you are doing luxury product. Used recyclable twisted and folded paper if you want to show that you are environmental friendly. Select folded paper handle if you are selling stationaries.
Consider the finishing techniques
One of the most important element to make your paper bag stand out is attractive finishing. They will enhanced the appearance of your paper bag and influenced the customers to keep your paper bag instead of throwing them away.
Foil stamping
A metallic foil is applied to the paper surface using heat and pressure. This is one of the most popular finishing technique.
Spot UV
Applying the UV varnish on a pattern to make it look glossy. This will make your paper bag eye-catching.
Embossing and Debossing
Make your design on paper bag look 3D by raising or sinking the design on the surface of the bag.
Final Thoughts
Don’t miss the opportunity to make your paper bag your advertising tool. You never know customers will notice your brand and drop by your shop immediately.
With over 20 years of experience in paper bag printing, we will recommend finishing to make your paper bag unique so the customers will fall in love with your paper bag.
If you like to discuss more about what we can do to make your bag look attractive, please contact Rose Ng: 012-3739885, or email: rose@uniquelinksb.com
One Response
I know this site provides quality dependent posts and additional information, is there any other web page which presents these things in quality?| Farah Randolf Cibis