3D Hot Stamping – Make Your Competitors Drool with Envy
Change is inevitable, as businesspeople always say. If you don’t adapt, you risk being replaced.
Kodak invented digital photography, but they focused on selling photography film and missed the digital wave. In a short time, most camera companies embraced digital technology, revolutionizing photography.
When the iPhone was introduced, it featured a buttonless design, allowing users to make calls, check email, browse the web, and take photos with a simple touch. Its popularity led to customers lining up outside Apple stores.
Nokia and Kodak, once leaders in their industries, serve as prime examples of the consequences of failing to innovate.
Digital Printing
Digital printing has transformed the printing industry, eliminating the need for color separators and printing plates. The primary advantage of digital printing is its suitability for low-volume printing, a boon during times like Malaysia’s Movement Control Order (MCO) when companies seek to control costs.
However, for high-volume printing, offset printing remains more cost-effective. As quantity increases, offset printing’s lower unit cost becomes evident.
Print Finishing
For luxury products like fountain pens, watches, or jewelry, hot stamping can enhance packaging, signaling exclusivity to customers. Apple and Samsung‘s smartphone packaging, adorned with silver hot stamping, exemplifies this.
Similarly, packaging adorned with gold hot stamping for chocolates or premium coffee brands exudes luxury and remains a dominant design trend.
Conventional print finishing, like spot UV and hot stamping, has become commonplace. To maintain consumer interest, innovative alternatives are essential.
3D Embossed Spot UV and Hot Stamping
First impressions matter, whether in business or product presentation. Packaging that captivates customers increases the likelihood of purchase.
The tactile sensation of 3D embossed hot stamping elevates packaging, making it feel more exclusive than conventional options. Combining it with 3D spot UV adds texture, enhancing the overall appeal.
Research shows that packaging influences purchasing decisions. Utilizing 3D spot UV and hot stamping provides a competitive edge.
Anti-Counterfeiting
Counterfeit products abound, especially in places like Petaling Street in Kuala Lumpur. Online shopping during the MCO led to many inadvertently purchasing counterfeit goods due to enticing prices.
To combat counterfeiting, unique packaging is essential. 3D spot UV and hot stamping create distinctive packaging that is difficult to replicate, deterring counterfeiters.
Conclusion
Innovation is key to standing out in a competitive market. Embrace 3D spot UV and hot stamping to leave a lasting impression on customers and outshine your competitors.
Give us a call to implement 3D spot UV and hot stamping and leave your competitors envious.