First impressions matter—whether meeting someone new or seeing a product for the first time. The way something looks instantly creates emotion, curiosity, and desire. Custom packaging works the same way. A beautifully designed box makes customers pause. They want to pick it up. They want to see what’s inside. Even before they open it, the…
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Custom packaging type tested from the first floor. A Real Story About Why Structure Matters Many years ago, we were asked to create a custom packaging box for a direct selling company. The product was fragile. If dropped, it could easily break. Each unit was around RM1,000, so the risk was high. The client had…
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Where My Understanding of Concept and Design Began When I first started working in an advertising agency many years ago, I had many questions. What is advertising? What is marketing? What is a concept? How do ideas really come out? At that time, I had no clear answers. Although I studied BA Graphic Design in…
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Uniquelink Dot Print Sdn Bhd started more than 35 years ago. At that time, we were mainly a printing company handling all kinds of offset printing, such as name cards, flyers, leaflets, brochures, catalogues, and other commercial print materials. One day, a client we had been working with for many years asked us whether we…
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Why Eye-Catching Packaging Matters I remember watching a World Cup match years ago between Japan and Brazil. It wasn’t the tactics or the score that caught my attention—it was a Japanese player with bright gold hair. At first, I didn’t think much of it. Later, I understood exactly why he did it. Most Asian players…
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Why the Right Partner Matters Every business needs a reliable packaging partner. High-quality packaging box printing doesn’t just protect your products—it also influences whether customers pick them up or leave them on the shelf. Packaging is often the first impression of your brand, and in today’s competitive market, that impression can make or break a…
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When Experience Solves Problems That Knowledge Alone Cannot Many years ago, a large cruise ship suddenly broke down in the middle of the ocean, leaving passengers stranded and the crew under immense pressure to fix the problem quickly. The engine had stopped completely, and several young mechanics with certificates, tools, and strong technical knowledge tried…
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Digital printing has transformed the way packaging boxes are designed and produced in Malaysia. While offset printing remains important, digital printing packaging box solutions in Malaysia have become increasingly popular due to speed, flexibility, and cost efficiency—especially for short runs and fast-moving businesses. A Personal Perspective on the Rise of Digital Printing More than 30…
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