I remember watching the movie What Women Want, starring Mel Gibson, many years ago. The story centres on an advertising agency that wins a major beauty and skincare account. Realising that the brand’s core audience was women, the agency decided to bring in a female Creative Director to lead the campaign. At first, the male…
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When we talk about custom made packaging boxes in Malaysia, the first thing that often comes to mind is the Mooncake Festival. In Malaysia, mooncake packaging is not just about holding food. It is about culture, tradition, gifting, and creating a strong first impression. The Mooncake Festival, also known as the Mid-Autumn Festival, is one…
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When the iPhone was first launched, it became an instant success. Of course, the technology was new and exciting, with a touch screen and easy-to-use interface. But one thing many people forget is the packaging box. The box was simple, clean, and easy to open. It held the phone securely and made the unboxing experience…
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When Covid-19 hit Malaysia in 2021, it was one of the most difficult periods in our modern history. Infection numbers rose quickly, hospitals were overwhelmed, and strict Movement Control Orders were enforced nationwide. Masks, vaccinations, and restricted movement became part of daily life. Only fully vaccinated people were allowed to return to work or enter…
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Malaysia Needs to Plan Ahead, Just Like Singapore Singapore is a very small country, around 730 km². Even Penang, our smallest state at 1,048 km², is bigger. Yet Singapore, since leaving Malaysia in 1963, has grown into one of the richest and most successful countries in the world, with one of the highest GDPs. With…
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I don’t know whether anyone has ever experienced this before. You pass your artwork to a printer. The printing company shows you a digital proof and then just proceeds with printing. If anything is not right, the printer says, “What You Give is What We will Print.” To a good designer who loves what they…
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I still remember my time working in an advertising agency many years ago as an Art Director. When the packaging artwork was completed, it would first be passed to the Art Director for checking and to the copywriter for spelling and wording checks. After that, the artwork would go to the Creative Director for approval.…
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Experience Matters: A Story from the Sea A cruise ship once broke down in the middle of the sea. Several young mechanics were called to fix the engine. They checked many parts, discussed among themselves, and tried different methods. After many hours, the engine still could not start. Finally, the captain asked an old and…
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