Retail is one of the most competitive industries in Malaysia. When you visit a supermarket, you’ll see rows of colourful packaging boxes competing for attention. To make sure your brand stands out, you need packaging that is attractive, clear, and unique. Here are a few key strategies to help your packaging box get noticed. 1.…
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What paper you use for printing will represent what kind of business you are in? If you are selling a luxury apartment, you will not use matte art paper to print your brochures. When your customer picked up your brochure that look like a newsletter, they probably have no confident with what you are selling. …
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I remember having a meeting with an International company. The client took out his name card and brochure and asked me why the logo colour are different. I told the client that they are printed by two different printing companies. That is why the colour is different. In Malaysia, logo colour not consistent is quite…
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Many ask me what is the difference between digital printing and offset printing. I will answer in a very simple way. One is instant noodle, the other one is a well cooked meal. Why do I say that? If you have to print 50 pieces of A4 size leaflets, you can go to any printing…
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Remember many years ago, one night we were rushing a packaging box printing for our client. We invited the designer to drop by our factory and have a look at the printed colours. The designer took out his powerbook, compare the printed colour with the colour on the screen and question why the colour were…
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