When customers browse shelves, the first thing they notice is the colour of your packaging box. Colours trigger emotions—some excite, some calm, and some create discomfort. Understanding colour psychology is essential because the right colour can attract buyers, while the wrong colour can turn them away. For example, using red on a razor blade box…
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Colour proofing is a crucial step in packaging box printing, especially for businesses in Malaysia where brand presentation and product competitiveness are key. This process ensures the final packaging accurately reflects the intended design, colours, and layout before mass production begins. Traditionally, colour proofing required a physical sample using four colour plates — Cyan, Magenta,…
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Die-cut window packaging boxes have long been an essential part of product presentation. Traditionally, these boxes use simple geometric window shapes such as circles, squares, or rectangles to let customers see the product inside. Today, however, packaging box printing in Malaysia has evolved to include more creative and innovative window designs that enhance product visibility,…
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Debossed and embossed You might have come across the phrases embossing and debossing and wondered what the difference is. In packaging box printing, embossing raises your artwork from the printed material, while debossing presses the artwork downward to create a sunken effect. When planning packaging box printing in Malaysia, choosing between embossing and debossing depends…
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Packaging box design is one of the most powerful elements in retail marketing. It often determines whether a customer chooses your product or walks away. In a competitive market, businesses in Malaysia must continuously evaluate whether their current packaging still reflects their brand, product, and customer expectations. Here are the key signs that it’s time…
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