The first thing customers notice on the shelf is the color of your packaging box. Each color evokes a different emotion – some are exciting, while others are calming. Understanding how colors influence customer perceptions of your packaging is crucial. It can determine whether they love your product or are turned off by the color…
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Colour proofing is an essential step in the printing process to ensure the final product accurately reflects the intended design, colours, and layout. Traditionally, this process involved creating a physical sample using four colour plates (Cyan, Magenta, Yellow, and Key/Black). These plates were used to produce a full-colour proof that served as a preview of…
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Die-cut window packaging boxes have been an integral part of product presentation for years. Traditionally, these boxes feature geometrical window shapes such as circles, squares, or rectangles, allowing consumers to view the product inside. However, modern trends have shifted toward more creative and innovative designs that enhance product visibility, spark curiosity, and captivate buyers. This…
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Debossed and embossed Ever wondered about the difference between embossing and debossing in packaging box printing? In printing, embossing raises your artwork from the printed material, while debossing sinks it in. Choosing between embossing and debossing for your packaging box depends on various factors. Let’s delve into each to understand when to use them. Embossed…
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One of the most crucial strategies in retail marketing is packaging box design, often serving as the deciding factor in whether a product is chosen by the customer or left on the shelf. Customers attribute importance to both the quality of the packaging box and the function of the product. To stand out in a…
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